own your category-of-one expertise
WITH mission-led MESSAGING THAt reflects your worth AND COPY THAT'S STRATEGICALLY POSITIONED TO SELL
copywriting + offer strategy for passionate founders ready to be recognized for raising the bar on industry standards
copywriting + offer strategy for passionate founders ready to be recognized for raising the bar on industry standards
copywriting + offer strategy for passionate founders ready to be recognized for raising the bar on industry standards
Copywriting & offer strategy for creative service providers ready to be recognized for raising the bar
Messaging is your brand’s foundation. Built with grit, personality, and an irresistible edge, it positions you as the stand-out choice in a crowded market.
Layer on copy with conviction, and your dream clients will be moonwalking to the Book Now button — again and again.
That's where I come in...
your copywriting + brand strategizing super-sleuth.
Here to expose:
✺ What you and your clients love about how you run your business (aka: the tea)
✺ Messaging gaps and undersells so you can communicate your true value (and charge accordingly)
✺ How to position your brand as a category-of-one so booking with you is a no-brainer
Because your business deserves better than "good enough."
And the quality of service and care you provide is ready to be flaunted and found by the people who will get it.
work with me work with me work with me work with me
Hey, I'm Hilary
Writer. Strategist. Multi-faceted.
And dedicated to bringing your brand vision to life – without compromising authenticity, alignment, or integrity.
My mission is simple:
Help you show up as your brand's biggest asset (because that's what you are) and sell out your offers to good flippin' humans who've been looking for you.
Experience the difference of "hoping for the best" and knowing your dream-fit clients are going to find you and book.
Your words are your brand's first and lasting impression.
Words like actually, really, honestly, just, and truly — they sneak in when we’re trying to sound assured but end up watering everything down instead.
So today, let’s unpack why these little “confidence boosters” are, in fact, confidence killers, and what to say instead if you want your words to pull in your audience.
Nothing compares to the vacant, glazed doughnut stare of someone who simply did not get the punchline. I thought my son would crack up when I read him an email about dart-throwing monkeys and Wall Street experts. Instead, I got a blank look—and a reminder that even the smartest ideas mean nothing if your audience doesn’t understand them.
In marketing, we’re taught to create buyer personas—fictional avatars that represent our ideal clients. But here’s the problem: overly generalized characters often lead to disconnected messaging and tuned-out readers.
